Closing the Sale at a Trade Show
Not all deals are made inside the noisy exhibition hall.
When attending trade shows, many businesses host a"hospitality suite," a group of rooms at a nearby hotelto which they can go with prospects, respected suppliers or justfriends in the industry. It's a place away from the hubbub ofthe exhibition hall where parties can talk business and generallyget acquainted. The rooms are commonly supplied with food, drinkand sales tools.
Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales