End Game
The year's almost over, but it's no time to let your guard down. What can you do to keep sales from going into hibernation?
By Kimberly L. McCall •
Opinions expressed by Entrepreneur contributors are their own.
As a sales manager, there are worse experiences than enduring aceaseless loop of "O Tannenbaum" as you navigate theaisles of your neighborhood big-box store in search of holidaybooty. You could discover your sales force has decided that thestretch between Thanksgiving and New Year's is a poor time toclose new deals.
But December need not be a listless sales month. As MartyClarke, owner of Martin Production, a sales consulting and trainingcompany in Raleigh, North Carolina, explains, "Sales don'tgo dormant (during the holidays)-but poorly run sales teamsmight."
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