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Marketing Buzz 8/01

Visual newsletters and staying updated on customer orders

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This story appears in the August 2001 issue of Entrepreneur. Subscribe »

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If it's true that the camera doesn't lie, then VeraStewart's newsletter, The Last Bite, could make you feellike you've put on a few pounds. Bucking the current trend ofe-newsletters, which are inexpensive and text-based, the48-year-old Augusta, Georgia, owner of Very Vera, a purveyor ofconfections, instead prints and mails a full-color quarterlynewsletter packed with mouthwatering photos and recipes.

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