Presents of Mind
How an entrepreneur's thoughtful creation grew to become the hip gift that just keeps on giving
By Gisela M. Pedroza •
Opinions expressed by Entrepreneur contributors are their own.
What: Assorted gift boxeswith fun, hip themes
Who: Kate Dyer-Seeley and KarenO'Hollaren of Urbanabox
Where: Portland, Oregon
When: Started in 2000
Bored by the idea of giving her husband a traditional giftbasket to celebrate his promotion, Kate Dyer-Seeley made her own byfilling a sleek, plastic box with treats including brainteasergames, mints and other cool, fun items. When her husband took it towork, the box was such a hit that Dyer-Seeley, 29, and two friends,Karen O'Hollaren, 30, and Erin Cox, decided to make a businessout of it together. (Cox left the company a year later.)
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