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Sell Buzz 08/05

Sell your stuff at parties, online advertising and more

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This story appears in the August 2005 issue of Entrepreneur. Subscribe »

Andrew Shure would love to party with your pets. The 42-year-oldowner of Shure Pets, a Chicago pet products company that sells petaccessories, including Hawaiian shirts for dogs, water dishesshaped like bistro mugs and more, bet his business model on thefact that direct selling through home parties would be successful.And he was right: Almost two years after startup, his company hasadded more than 530 independent consultants throughout the countryand Puerto Rico, bringing projected 2005 sales to $1 million.

That kind of growth is not uncommon, says Amy Robinson of theDirect SellingAssociation. In-home sales accounted for 62 percent of the$29.5 billion in direct sales in 2003, she says. Home partiesappeal to people with busy lives and can work for everything fromgolf clubs to scrapbooking supplies. Robinson offers these tips forsuccess:

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