Sleeper Hit
Wearing pajamas isn't just for bedtime and escaped mental patients anymore.
By Nichole L. Torres •
Opinions expressed by Entrepreneur contributors are their own.
Maybe it's their popularity on TV shows like Will &Grace. Or perhaps people want to make a statement with theirfunky polka-dot retro PJs. Whatever the reason, novelty pajamas arehot--not only for bedtime, but as fashion for outside thebedroom.
"People are looking for something with whimsy and fantasyto escape the everyday," says Karen Koza, director ofmarketing at the Apparel and Footwear Association and spokespersonfor its Intimate Apparel Council Division.
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