Smart Ideas 02/05
Celebrity-shaped cookies and in-home teachers
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Eat Your Heart Out
What: Vanillacookies shaped like celebrity caricatures
Who: ChuckDiRocco of ChuckD's LLC
Where: ChevyChase, Maryland
When: started in2003
When former investment analyst Chuck DiRocco noticed thatcookies were missing from the wide variety of snacks sold in videostores and at theater concessions, he started searching for a wayto link cookies to Hollywood. Then the idea hit him: Create cookiesin the form of popular movie stars, such as Renée Zellwegerand Jack Nicholson. One cup of flour, two cups of sugar and threeeggs later, the first cast of LikeUms was formed.
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