Why You Need an Inside Sales Force
Your business is best served by in-house reps.
There's truly no substitute for an on-staff sales forcethat's highly trained, well-motivated and experienced in therigors of face-to-face sales. Any other form of sales effort is apoor second choice, although economics sometimes mandates the useof contract salespeople, especially for a manufacturing business.Service providers who use a contracted sales force, though, must befirmly in charge of their activities. The boiler-room operationscreated by unscrupulous service providers (in insurance,investment, home repair and so on) have given such sales efforts ablack eye.
Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales