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The best approach to finding buyers for your idea.
By Tomima Edmark •
Opinions expressed by Entrepreneur contributors are their own.
Not everyone has the courage to take their idea to market all bythemselves. The reason could be lack of capital, timing, deficiencyin a needed skill, or simply not having the kind of personality totake on such a challenge. Whatever the reason, there is still a wayto realize the fruits of your great idea: Sell it to someone whocan make it a reality.
There are pros and cons to selling your idea. On the pro side,selling your idea means someone else will be using his or herresources to make your idea a success. An experienced licensee cansee the strengths and weaknesses of your idea that you may not beaware of, such as a market or distribution issue you may not haveconsidered. You might also see faster monetary rewards--the rightpurchaser can get your idea to market more quickly than youcan.
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