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On The Move

The future of ad space isn't in square footage-it's in mileage.

This story appears in the May 2001 issue of Entrepreneur. Subscribe »

For consumers who need a little stimulation on the long commutehome, hassomething for them to feast their weary eyes on: moving billboards.Founded in August 2000, the -based start-up matchesprivate owners with companies. Chosen vehiclesare wrapped in vinyl corporate advertisements, and drivers arecompensated for carrying the ads on their cars.

For Henry Tenby, 36, president of VehicleAd, it's all aboutthe quality of the impression. "You can turn a vehicle intosomething that's absolutely wild by putting full photographsand images onto the side of a car," he says.

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