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Closing the Sale

Are you a sales-a-phobic? Follow these sure-fire selling techniques, and it won't feel like sales at all.

By Amy Fennell Christian

Opinions expressed by Entrepreneur contributors are their own.

You've probably found yourself cornered by an annoying, perhaps even overbearing, salesperson a time or two. You've probably also vowed that, once your business is up and running, you won't let your customers lump you into the same category. But therein lies the rub: how do you get customers to say yes to your products or services without appearing pushy?

It may surprise you to find out that good salespeople don't need to pressure their customers to buy something they don't need or want. You may find it equally surprising that even those who have no experience, and who even may be a little fearful of asking people for their business, can become great salespeople.

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