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Rah-Rah Rides

A new take on hubcaps helps rabid sports fans cheer their alma maters anywhere they spin their wheels.

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This story appears in the February 2002 issue of Entrepreneur. Subscribe »

What: Designer hubcaps forsports fans
Who: John D. Smith of CleverCovers Inc.
Where: Orlando, Florida
When: Started in 1996

College sports fans will buy just about anything with theirfavorite team's logo on it. That's why John D. Smith,33-year-old president and CEO of Clever Covers, suspected he'dhave a "built-in market of fanatics" when he designed hisproduct, a line of hubcaps emblazoned with the logos of collegiatesports teams.

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