Setting Goals for Your Sales and Marketing
Have you looked at your goals lately? More important, are you following through on them?
By James Maduk •
Opinions expressed by Entrepreneur contributors are their own.
Each year about this time, I go through a family ceremony tomake sure I'm on the right track. I call this a"goal-setting session," where we get together withco-workers, friends and family members and evaluate our resultsfrom last year. After reflecting on our successes and failures, wedecide what we want to accomplish for the upcoming year.
You may be familiar with this type of thing. The most commonsystem for setting effective goals utilizes the SMART model. Usingthe five checkpoints in the model is supposed to help you set goalsthat you will actually follow through on and achieve. If you set aSMART goal, it means the goal you set was Specific, Measurable,Achievable, Realistic and had a set Time frame foraccomplishment.
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