For Subscribers

Setting Goals for Your Sales and Marketing

Have you looked at your goals lately? More important, are you following through on them?

By James Maduk

Opinions expressed by Entrepreneur contributors are their own.

Each year about this time, I go through a family ceremony tomake sure I'm on the right track. I call this a"goal-setting session," where we get together withco-workers, friends and family members and evaluate our resultsfrom last year. After reflecting on our successes and failures, wedecide what we want to accomplish for the upcoming year.

You may be familiar with this type of thing. The most commonsystem for setting effective goals utilizes the SMART model. Usingthe five checkpoints in the model is supposed to help you set goalsthat you will actually follow through on and achieve. If you set aSMART goal, it means the goal you set was Specific, Measurable,Achievable, Realistic and had a set Time frame foraccomplishment.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Business News

I Live on a Cruise Ship for Half of the Year. Look Inside My 336-Square-Foot Cabin with Wraparound Balcony.

I live on a cruise ship with my husband, who works on it, for six months out of the year. Life at "home" can be tight. Here's what it's really like living on a cruise ship.

Business News

The 'Airbnbust' Proves the Wild West Days of Online Vacation Rentals Are Over

Airbnb recently reported that 2022 was its first profitable year ever. But the deluge of new listings foreshadowed an inevitable correction.

Business Solutions

Master Coding for Less Than $2 a Course with This Jam-Packed Bundle

Make coding understandable with this beginner-friendly coding bundle, now just $19.99.