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The Bird Necessities

These entrepreneurs have made it big with an oddly brilliant idea.

By
This story appears in the February 2004 issue of Start Up.

What: Bird diapers, leashes and costumes
Who: Mark and Lorraine Moore of Avian Fashions
Where: Stafford, Virginia
When: Started in 1997

They are colorful and practical-even essential-forbird owners around the world. Dubbed FlightSuits, these speciallyengineered diapers are soft and reusable, and come equipped with a"poop pouch," sparing bird lovers the perpetual task ofcleaning up after their feathered friends. In return, pet birds aregranted more freedom from the "gravity" of their cages,says Mark Moore.

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