We'll Drink to That!
Inspired by a popular diet, this team of health-conscious entrepreneurs are mixing up the cocktail world.
By Nichole L. Torres •
Opinions expressed by Entrepreneur contributors are their own.
What: Sugar-free andlow-carb drink mixes
Who: Christopher J. Miller,Craig Cook, Robert Pfeiffer, Heike Pfeiffer and Kerri Bryant,co-founders of Low Carb LivingInc.
Where: Encinitas,California
When: Started in 1999
It was the renewed popularity of the Atkins diet that inspiredChristopher J. Miller and his partners to start Low Carb LivingInc. After losing weight on the program, this chiropractor realizedthere were few cocktail options for people on low-carb diets, asnearly everything on the market was made with sugary syrup."When I was on the diet, I couldn't drinkmargaritas," says Miller, 53. But during a trip to Mexico, heand his partners started experimenting with flavor combinations andsugar replacements to come up with a low-sugar alternative totraditional margarita mixes. Baja Bob's Sugar Free and Low CarbBar and Party Mixes was born.
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