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Savvy Spending

An entrepreneur makes the most of his VC by spending wisely and thinking strategically.

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This story appears in the November 2006 issue of Entrepreneur. Subscribe »

As a venture capitalist, Martin Tobias knows a thing or two about spending wisely. As chairman and CEO of -based firm Imperium Renewables, Tobias, 42, is focusing spending on two things: landing large customers and signing leases to spur growth. "We've used our to go after the biggest customers we could imagine," he says.

But that's only half the story. The 2-year-old company is conserving its $10 million in venture backing by taking on some project while relying heavily on traditional and accounts pay-able financing. Such moves have "made the equity dollars go a lot further," Tobias says.

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