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Show and Tell

Online video testimonials let your customers do the talking.

This story appears in the May 2008 issue of Entrepreneur. Subscribe »

FreshStart Telephone founder Richelle Shaw believes no one tells her company's story better than her customers. That's why she stashes a small camera in her purse, both to capture testimonials and to document company promotions that might inspire prospects to sign up for her wireless phone service. She edits the footage into short segments that are distributed on DVDs with promotional materials and featured on FreshStart's website and on displays in its retail store.

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