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A Little Lost?

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By Mike Hogan

Opinions expressed by Entrepreneur contributors are their own.

You're stuck on the freeway, and the only view ahead is asea of bright-red brakelights. Should you take the next offramp orstick it out?'s ClearRoute service might be ableto beam turn-by-turn answers to your wireless Pocket PC.

Traffic flow and other real-time street data are being generatedby cameras, in-road sensors and other sources in a growing numberof locales, and uploaded by aggregators like NavigationTechnologies and Traffic Cast. They combine this data with otherinformation so companies like can broadcast detailed verbal andvisual driving directions to your Pocket PC for $200 per year.You'll also need a $200 GPS transceiver, which Mapopolis.comcan sell to you, as well as cell service from providers likeAT&T Wireless, Sprint PCS, T-Mobile or Verizon, which also sellwireless Pocket PC models. Other companies, like TrafficGauge(, sell directions-only handheldsfor less but cover fewer areas.

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