A Hard Sell
How can you convince your tradition-bound prospects to make the switch to e-commerce?
By Jerry Fisher •
Opinions expressed by Entrepreneur contributors are their own.
As this leviathan called internet commerce evolves, there'sno telling what we'll eventually be comfortable doingelectronically. One day, maybe we'll let a cyber-optometristgive us an onscreen eye exam or pay a virtual baby-sitter to watchthe kids.
But for now, there are still lots of people for whom makingpurchasing decisions in certain areas means dealing with a warmbody. One of those areas is insurance. And although we often do buycoverage from the voice of a warm body on the phone, the thought ofmaking such decisions online may still be too 21st century forsome.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
