For Subscribers

Cold Gold

We grant good marks for an ad that thinks outside the icebox.

By Jerry Fisher

Opinions expressed by Entrepreneur contributors are their own.

It's rare that you stumble onto true originality inadvertising headlines today, so a little awe-if notapplause-is in order for the ad being highlighted thismonth.

It comes from famed Amana Appliances in Amana, Iowa, and earnsan A+ for the utterly unexpected, sensorial headline, "I'mthe designated MILK SMELLER in my house." It almost induces aninvoluntary whiff at the sight of it. That's worth a bonus forthe copywriter who conceived it, because it breaks through theclutter of predictability so prevalent in advertising today. Evenmore, it breaks the rule that says all headlines must have, orimply, a benefit to the reader.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change

The Greasy, Glamorous Rise of Mascara

You won't believe the grimy gunk people used to smear on their eyelashes -- and still do.

Business News

'Our Kids Aren't Even Safe To Order Food': Mother Outraged After DoorDash Employee Uses App to Flirt With Teen Daughter

One mom is going viral on TikTok after catching a DoorDash employee attempting to flirt with her 15-year-old daughter through the messaging service provided through the platform.

Business News

An NFL Rookie Scores a $514,000 Jackpot in Las Vegas

Los Angeles Rams running back Ronnie Rivers sat down to play 3-card poker and left a half million dollars richer.

Business News

Police: 82-Year-Old Woman Found Alive at New York Funeral Home After Being Pronounced Dead

The woman was found breathing almost three hours after she was pronounced dead.

Business Ideas

How to Make Thousands of Dollars on the Side As a Virtual Assistant

Apply your skills and experience to create a lucrative virtual assistant side hustle or full-time business.