We grant good marks for an ad that thinks outside the icebox.
Opinions expressed by Entrepreneur contributors are their own.
It's rare that you stumble onto true originality inadvertising headlines today, so a little awe-if notapplause-is in order for the ad being highlighted thismonth.
It comes from famed Amana Appliances in Amana, Iowa, and earnsan A+ for the utterly unexpected, sensorial headline, "I'mthe designated MILK SMELLER in my house." It almost induces aninvoluntary whiff at the sight of it. That's worth a bonus forthe copywriter who conceived it, because it breaks through theclutter of predictability so prevalent in advertising today. Evenmore, it breaks the rule that says all headlines must have, orimply, a benefit to the reader.
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