For Subscribers

Come to a Head

Once you've got a great headline for your ad, don't skimp on the details.

By Jerry Fisher

Opinions expressed by Entrepreneur contributors are their own.

When you need great advertising ideas, where do you turn? By"great," we don't mean the irrelevantly brilliantadvertisements that win awards for creativity and make handsomeartwork for office walls. Those often cost a lot to design andproduce, but that doesn't mean they sell worth beans. The greatadvertising ideas we're talking about are the ones you canpotentially spot every day, whether you're reading a newspaperor turning the pages of a glossy magazine. Each month in thiscolumn, we'll spotlight a currently running ad that promises toteach you a lot about producing your own effective advertising.

Because the buying public is so bombarded with ads on a dailybasis, consumers are desensitized to all but the most provocativeof them. This column's goal is to ferret out those head-turningexceptions, discuss what makes them draw attention, recommend howyou might sprinkle some of their stardust on your own efforts, andeven suggest how they can be improved.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law

6 Secret Tools for Flying First Class (Without Paying Full Price)

It's time to reimagine upgrading. Here's how to fly first class on every flight, business or personal.

Business News

Carnival Cruise Wants Passengers to Have Fun in the Sun — But Do This, and You'll Get Burned With a New $500 Fee

The cruise line's updated contract follows a spate of unruly guest behavior across the tourism industry.

Business News

'Crying Northwestern Kid' Turned His Viral Fan Moment Into a Successful Harvard Admissions Essay. He Says the Experience Taught Him About Empathy.

Six years ago, Phillips was watching No. 8 Northwestern take on No. 1 Gonzaga during March Madness when he became a meme.


How to Bring Your Franchise to the Next Level With Marketing Automation

With the impacts of inflation and associated costs of running a business, automation is a powerful solution for streamlining a positive guest experience and overall marketing.