Duck Season
What the AFLAC duck can teach you about getting your message into the minds of prospects
By Jerry Fisher • May 5, 2006 Originally published Jan 1, 2005
Opinions expressed by Entrepreneur contributors are their own.
What's the magic formula for turning a relatively unknowncompany into a household name practically overnight? Here's howa couple of brazen advertising agency Houdinis pulled it off-andwhy the kooky result might make one of advertising's legendsturn over in his grave.
Linda Kaplan Thaler, CEO/chief creative officer, and RobinKoval, chief marketing officer/general manager, of The KaplanThaler Group (KTG) Ltd. in New York City are two of the brainsbehind the AFLAC duck campaign. They chronicled the making of thecampaign-and their theories on advertising in general-inBANG! Getting Your Message Heard in a NoisyWorld.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
