Good Question! Ask, and the people will read.

By Jerry Fisher • Oct 1, 2002

Opinions expressed by Entrepreneur contributors are their own.

What kind of advertising impact can you possibly have when allyour budget will allow is an ad the size of a bar of soap? Theanswer is, plenty-as evidenced by the small-space ad shownhere.

Developed for Robert Kotler, MD, a Beverly Hills, California,facial cosmetic surgeon, it relies on two elements: 1) a picture ofa patient whose looks belie how old she really is, and 2) aheadline that asks you to try guessing her age. Who can resist?

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