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Legends for Hire

Using a famous face to attract prospects to your advertising campaign may not be a budget-busting proposition after all. You just need to find the right fit.

By Jerry Fisher

Opinions expressed by Entrepreneur contributors are their own.

It often takes a lot of loot to get celebrities to put their mugin your advertising-be they living or dead. In fact, some ofthe famously deceased demand the biggest bucks of all. MarilynMonroe, for example, commands more money 40 years after her deaththan many "living legends" do today. Such is the powerfuldraw that these icons can be to a promotional campaign.

However, beyond the firmament of other late luminaries such asJames Dean, Martin Luther King Jr., Elvis Presley, Jackie Robinsonand Babe Ruth, the images of a great many others, both living anddead, are available-and even affordable. Depending on thesize and scope of your ad campaign, it's possible to spend onlya few hundred to a few thousand dollars to hire the famous face youwant.

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