Post With the Most
Why mailings need an additional zip
By Jerry Fisher • Sep 1, 2002
Opinions expressed by Entrepreneur contributors are their own.
The fate of most business mail is not pretty. After putting allyour brainpower, money and effort into creating a mailing, chancesare it's just going to get unceremoniously lumped and dumped:lumped with other commercial-looking mail and dumped into thetrash.
Of course, that's just the fate of most mailings.Some successfully rise above the pack and garner the kind ofattention an entrepreneur crosses his or her fingers and hopes for.It's in that exalted category that you'll find mailingslike the one shown here-featuring a provocative phrase on theoutside back cover that makes the piece impossible to ignore andirresistible to open.
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