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Brains and Beauty

This software makeover runs more than skin deep.

This story appears in the June 2001 issue of Entrepreneur. Subscribe »

Apple discovered a very successful way of distinguishing itselffrom other hardware brands with its popsicle-colored iMac computer.Now software companies are wondering whether they can take a lessonfrom the "think different" mold-breaker and instill someimage-conscious designs in their tech products.


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