Are You Pleasing Your Customers? Then you're not doing enough. You need to astonish them.
If you want to dazzle your clients, listen up!
- Go out of your way for loyal customers. Do them a favor:Locate a hard-to-find item, or, if your staff is tied up, do thework yourself.
- Underpromise and overdeliver. Do they need it in twoweeks? Give it to them in one.
- Offer your best customers a benefit they didn't evenknow existed. Did they miss your coupon in the paper? Give themthe discount anyway.
- Follow up, especially after a big order or a majorproject. Are they satisfied, or is there something else you cando for them?
- Above all, be honest. Don't oversell goods orservices. Show them you have their best interests at heart, andyou'll have a customer for life.
