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Double Play

Combining print with streaming video could be the hook you need to make your online ads more effective.

This story appears in the May 2004 issue of Entrepreneur. Subscribe »

Next to e-mail spam and fliers under the windshield wiper, noadvertising infuriates prospects more than unwanted pop-ups (andpop-unders) on the Web. It's like a salesperson appearing outof nowhere to hop in their lap while they're reading thenewspaper.

You might ask "Isn't all in-your-faceadvertising on the Internet 'unwanted'?"

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