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Flash 08/02

Pursuing the "mass affluent" market, cell phones that read lips and more

This story appears in the August 2002 issue of Entrepreneur. Subscribe »

Lower the Bar:

Brokerage houses and banks are changing their definition of"wealthy" to include clients with, in some cases, aslittle as $50,000 on deposit, and are offering these investorsservices formerly reserved for people with more than $1 million inassets. The trend is part of a new strategy to pursue the"mass affluent" market.

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