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Fliers Away

Reach potential employees any way you can.

By Ellen Paris

Opinions expressed by Entrepreneur contributors are their own.

Don't know where to find employees these days? Do whatrestaurants and dry cleaners have been doing for years: Distributefliers.

Bulk advertising is one of the latest techniques for findingworkers. That's what UPS has been doing since January. The"brown giant" has distributed 292,000 fliers in thegreater Chicago area in hopes of recruiting part-time workers."We needed to look for an innovative way to reach passive jobseekers," says UPS' Rob Klage. UPS looked at the ZIP codesof its current workers and distributed fliers to those areas. Theresults--100 interviews and 36 hires--were so encouraging, UPSplans to continue exploring this recruitment method.

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