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Global Smarts

Toy Story

This story appears in the February 1997 issue of Entrepreneur. Subscribe »

In 1994, The Doll Collection was just a neighborhood retail shopin , , with a staff of three. It didn't evengenerate much of a profit. Three years later, it's a companywith a worldwide presence--and sales to match. What happened totransform the ? Two words: the .

Getting on the Internet was the perfect way for The DollCollection to advertise its popular products and take that leapinto international markets. Likewise, it may be the best andfastest way
for your small business to reach international consumers.

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