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Going Postal

Hard facts on the latest software

This story appears in the July 1999 issue of Business Start-Ups magazine.

An e-mail merge program, Campaign 3 is one of the most powerfulcommunication tools you'll ever add to your PC. The programenables you to create a template letter, then personalize themissive with the , , address--and any other personalvariables you'd like to add--for every addressee. To test itseffectiveness, I personally created 100 custom-tailored letters andthen used the program to e-mail every letter over the Internet--allin less than 20 minutes. Another with Campaign 3: The programeasily interfaces with all the major contact managers anddatabases.

Campaign 3

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