How to Make Your Message Stick

Descriptive words are more likely to leave a memorable impression.

How many times have you heard these boring words from theairplane flight attendants: "Please keep your seat beltsfastened until the plane comes to a complete stop." I rememberone flight attendant saying, "If you'd like to not sufferthe embarrassment of falling down in the aisle, please keep yourseat belts fastened until the plane comes to a complete halt."Her added comment got a good laugh, and the passengers stayedseated.

The use of descriptive words helps you paint a picture for yourlistener. Words create images, and whether you're talking abouta dog, the budget deficit or seat belts, you can make your messagecolorful, interesting and memorable with imagery.

Excerpted from Attracting & Rewarding OutstandingEmployees

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

Frontier Airlines Just Announced Its All-You-Can-Fly Summer Pass for $399. What's the Catch?

As travel begins to pick up, the airline hopes unlimited travel will jumpstart its business.


2 Key Marketing Tactics to Increase Brand Awareness and Credibility

Here are two strategies to increase brand awareness and perceived value. Combined, these two strategies are useful for increasing your brand's credibility, especially on social media.

Business News

This New AI Technology Will Turn Your Ex Into a Red Flag, Snake or Even a Dog

Picsart's "Replace My Ex" might be the next-best solution for the heartbroken.

Business Plans

How Startups and Investors Can Thrive in the Current Economic Environment

Despite the bad news in today's economic environment, startups must refine their business strategy, and VCs must take advantage of less competition to invest.