How to Make Your Message Stick

Descriptive words are more likely to leave a memorable impression.

How many times have you heard these boring words from theairplane flight attendants: "Please keep your seat beltsfastened until the plane comes to a complete stop." I rememberone flight attendant saying, "If you'd like to not sufferthe embarrassment of falling down in the aisle, please keep yourseat belts fastened until the plane comes to a complete halt."Her added comment got a good laugh, and the passengers stayedseated.

The use of descriptive words helps you paint a picture for yourlistener. Words create images, and whether you're talking abouta dog, the budget deficit or seat belts, you can make your messagecolorful, interesting and memorable with imagery.

Excerpted from Attracting & Rewarding OutstandingEmployees

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