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In the Book?

A "white pages" for mobile phone users is on its way.

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This story appears in the September 2004 issue of Entrepreneur. Subscribe »

There's a new way to let your fingers do the walking, and itinvolves your cell phone number pad. The CellularTelecommunications and Association (CTIA) is puttingtogether a sort of white pages for mobile numbers. There will be alot of differences from the standard print and online white pageswe're used to. The database of numbers will be used to fuel a411 directory assistance service for mobile phone users.

Some people guard their mobile numbers like pirate gold. Theinitial announcement of the directory raised some hackles, but CTIAand participating service providers have since clarified theirposition. Here's how it will work: The directory won't beavailable in print form or online. Mobile phone users will be giventhe choice to be included or not. Unlike regular offline whitepages, those who choose to be unlisted will not be charged fordoing so.

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