Make a Positive First Impression

You've got four minutes to impress prospects--so use them well.

Research shows that lasting impressions are formed in fourminutes or less. After this, it becomes much more difficult, if notimpossible, to sell, persuade or influence anyone to join yourorganization. Those first four minutes can make or break yourrecruiting efforts. According to the psychology community, morethan 90 percent of the impressions we make have nothing to do withwhat we say. More than half are based on how we look. Most of therest depend on how we sound. Only a small percentage depend on ourverbal message.

Excerpted from Attracting & Rewarding OutstandingEmployees

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