Metromedia Eyes Market Dominance Via Refranchising
Plano, Texas-As Metromedia Family Steakhouses continuesto expand the ranch house prototype of its Bonanza and Ponderosasteakhouse chains, the company is also continuing a refranchisingprogram.
The Bonanza and Ponderosa chains have 555 domestic units, 139 ofwhich are Metromedia-owned. Metromedia is looking to sell up to 100of those company-owned units in the next 18 months tofranchisees.
Markets targeted in the refranchising effort include Pittsburghand Kansas City, Missouri. -Nation's RestaurantNews