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AOL expands its media reach by stepping up service with VoIP.

This story appears in the September 2005 issue of Entrepreneur. Subscribe »

It seems like everybody's offering you phoneservice. But AOL'sCallways offers more than just voice calls.

Though it was hurt by the switch to broadband, thecommunications giant still counts 22 million subscribers willing topay at least $15 per month to get stuff most web travelers get forfree. That's because AOL wraps e-mail, IM, chat rooms, blogsand message boards into one comfy interface with common inboxes,address books and buddy lists. There's one-click access to justabout everything you can find through web portals-from search todomain hosting to shopping--and the tools needed to exploit themall. Adding VoIP was a no-brainer.

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