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"Windtunnel" Vision

Air out some new ideas with this technique.

By Juanita Weaver

Opinions expressed by Entrepreneur contributors are their own.

Getting customers' attention in a boisterous economy is areal challenge. Fresh ideas and a new approach will help you standout in a crowded marketplace. One technique to help you generatenew ideas is called "Windtunnel," and its aim is toproduce a strong flow of thoughts to blow you beyond your standardresponses.

This technique, introduced to me by its originator, creativityexpert Win Wenger, is done in pairs. Once you and a partner decideon the issue or problem you need to address, each of you makes alist of three questions about the topic to be discussed.

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