RadioShack Nabs Baseball's Rodriguez <b></b>
New York, NY-In his first endorsement deal since signingthe richest contract in sports history, Texas Rangers shortstopAlex Rodriguez agreed to a three-year contract to become aspokesperson for RadioShack. At the same time, RadioShack hasagreed to a three-year sponsorship deal with Major League Baseballand will become title sponsor of All-Star balloting.
Tim Brosnan, an executive vice president in the baseballcommissioner's office, said the value of MLB's deal is morethan $10 million.
As part of the package, RadioShack takes over from Pepsi andseasontickets.com as the primary sponsor of All-Star voting, andwill be the title sponsor of this year's season opener betweenTexas and Toronto in San Juan, Puerto Rico, on April 1.
As part of the agreement, RadioShack will sponsor All-StarSunday for the next three seasons and will buy time onbaseball's national broadcasts, subject to negotiations withFox and ESPN. -CNNfn
