Singing the Blues?
Then this band aid may be just what your lagging work force needs.
By Nichole L. Torres •
Opinions expressed by Entrepreneur contributors are their own.
Does your company have the blues? Or, more specifically, the"Overcommitted Blues," the "Buzzword Blues" oreven the "e-Commerce Blues"? Face the Music (FTM) canhelp. This blues band comes in to energize your work force,increase teamwork, reduce stress and improve communication."The blues are a celebration of freedom andpossibilities," says Mitch Ditkoff, FTM's creativedirector. "It's liberating and empowering for people tohave this forum to say what's on their minds [about theircompany]."
Singing the blues also jazzes up all those not-so-excitingmeetings and conferences. Joyce Wykoff, co-founder of InnovationNetwork, a professional organizational association in SantaBarbara, found that out when she hired FTM to kick off hercompany's main convention in 2000. "We liked this idea ofgetting people involved. They could write their own blues and thinkabout what complaints would lead to the blues," says Wykoff,56. "It's about looking at complaints in a fun, humorousway and then talking about what [to] do about them."
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