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If you blow a tire, you're in bad shape. Unless . . .

This story appears in the May 2001 issue of Entrepreneur. Subscribe »

Tire safety is still a hot topic after Firestone's recall ofmore than 6 million tires. Can anything help control a blowout ifit happens to you? Yes: a steel wheel belt that fits on therim's wheel well. When you have a blowout, there's nolonger any air pressure to hold your tire in place. As the tirebecomes free to move about, its sidewall surges into the wheelwell, reducing driver control. Special steel wheel belts provide acushion for the deflated tire so the doesn't hit theground, giving you a much greater chance of stabilizing steeringand regaining control of the car.

"Our steel safety bands allow you to continue at highwayspeed until you can pull over or reach a garage," says RickCole, CEO of Tyron Automotive Group. Available in different sizesfor sedans, SUVs, pickups, RVs and trailers, a set of four Tyronbands starts at about $300. Installation starts at about $35. Lookfor the product in automotive and tire stores.

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