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Stop, Flop and Roll

If you thought playing music and storing data was flexible enough for CDs, wait till you see them bend.

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This story appears in the June 2001 issue of Entrepreneur. Subscribe »

It's a pancake, it's a CD, no, wait . . . it's aThinDisc. It is a CD, but at one-fifth the thickness of a regularcompact disc, the new breed of information storage medium is alsobendable, floppable and rife with possibilities. An invention thatcomes to us from the developers at ThinDisc Media, this new design ofdisk can be stuffed into magazines, stuck onto cereal boxes, andmanufactured and mailed inexpensively for use as a promotionaltool, allowing companies to easily supplement their print mediacampaigns with digital content. Expect to see ThinDiscs inproduction by the end of the year.

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