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Cellular carriers have been busy improving call quality, but will it last?

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This story appears in the December 2004 issue of Entrepreneur. Subscribe »

How's your cell phone lately? A recent survey of tens of thousands of callers by renowned consumer satisfaction researcher says people are using their more and liking them better. Really?

Yes, that may surprise you-the improvement wasn't earth-shattering, says Kirk Parsons, senior director of wireless services for J.D. Power and Associates in Norwalk, . But, in the aggregate, cell phone users report being happier with call quality and coverage, plan options, prices and . It's the first time in many years that the industry has brought home a good report card, notes Parsons.

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