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Tech Buzz 10/01

How to offer your Web site visitors ad-free pages, the latest on wireless access and more

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This story appears in the October 2001 issue of Entrepreneur. Subscribe »

Ad-Free . . . for a Fee:

Afraid customers are sick and tired of those flashing adsplastered across your Web site? Then get rid of them.Many companiestoday are experimenting with the concept of offering ad-free pageswith premium services for a fee. Earlier this year, online magazineSalon.com launched its $30-per-year Salon Premium service, whichgives members exclusive dispatches on politics, extra columns andaudio downloads of short stories. Premium subscribers also have theoption of "turning off" banner and pop-up ads on mostSalon pages, ensuring fewer interruptions and faster downloads.

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