Think Big

Brainstorm with a <i>purpose</i>.

Brainstorming sessions can boost creativity. But too often,folks think it's a free-form process. The best free-thinkingactually comes from having a plan. Follow these rules, and let thejuices flow:

  • Before you start, make sure you define the problem or issueyou're going to discuss.
  • During the session, make sure someone writes down all ideas asthey surface.
  • Once you get started, everyone must suspend judgment. Reservecriticism for after the session.
  • Encourage people to build on the ideas of others. Remember, fewideas have a single author.
  • The idea is to push the envelope-invite unconventionalthinking. In fact, often the wilder the idea, the better.

And don't sweat the details. During brainstorming, quantityis more important than quality.

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