Van Houtte Gears Up for U.S. Expansion
Montreal-With a new name and logo, coffee company VanHoutte Inc. is aiming to become the leading supplier of caffeine tooffices in the United States. The company plans to spend up to $300million over the next five years to buy operations that providecoffee services to offices in major urban centers south of theborder.
A new logo, which drops the initials A.L. from the founder'sname and adds the word "café" and a hand holding acup of steaming coffee, was also unveiled, part of an effort tosimplify the brand and offer a pseudo-European touch as the companyexpands into the United States. -National PostOnline