Accepting Debit Cards

Let your customers know this option is available.

If you accept debit cards, be sure you educate customers aboutit. Many cardholders don't understand they can use their cardsat a merchant's POS terminal just as they would at an ATM.Stickers and signs by the cash register help, as does placing thePIN-pad terminal in an easily accessible location. Training yourclerks to ask customers "Will you be using your ATM cardtoday?" also encourages debit card use.

Excerpted from Start Your Own Business, 2nd edition: The OnlyStart-Up Guide You'll Ever Need

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