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Ad Smarts

The right wording will make qualified job candidates take notice

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To attract the right job candidates to your company, specify thejob's specification and description when writing your ad. Thebest way to avoid wasting time on interviews with people who do notmeet your needs is to write an ad that lures qualified candidatesbut discourages others.

Excerpted from Start Your Own Business: The Only Start-Up GuideYou'll Ever Need

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