Show confidence in your product by guaranteeing it.
Want to boost sales? Offer a 100-percent guarantee. Thisminimizes customer objections and shows you believe in your productor service. Product guarantees should be unconditional, with nohidden clauses like "guaranteed for 30 days." Useguarantees for services, too: "Satisfaction guaranteed.You'll be thrilled with our service, or we will redo it at ourexpense."
Excerpted from Start Your Own Business: The Only Start-Up GuideYou'll Ever Need