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Choose Your Words Carefully

Catch your customers' attention in your ads with these powerful words.

Opinions expressed by Entrepreneur contributors are their own.

The most persuasive words in advertising: "free,""you," "now," "new," "win,""easy," "introducing," "save,""money," "today," "guarantee,""health," "safety" and"discovery."

Excerpted from Start Your Own Business: The Only Start-Up GuideYou'll Ever Need

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